APPLE'S new iPhones have clearly caused a stir at Samsung HQ – because the rival phone maker has just announced its own event.
Samsung has confirmed it plans to launch at least one new mobile device next month, just a few weeks after the new iPhone XS goes on sale.
The company is hosting a major launch event on October 11, described only as "A Galaxy Event".
Samsung's Galaxy range of products exclusively contains smartphones, tablets and smartwatches – so it'll be one of the three.
"Samsung's newest Galaxy device is bringing more ways to express yourself than before," a Samsung blog post reads.
"Capture the fun with Samsung as the company celebrates the launch of the new device with A Galaxy Event on October 11, 2018."
Interestingly, Samsung's promo pic for the post is a large graphic that says "4x fun".
That suggests we might see four devices, rather than a single product.
Most tech blogs seem to agree that the company is probably going to announce some new models in the Galaxy A series range.
That's a line of mid-range smartphones, which generally price in the region of £300 to £400.
Apple September event – all the biggest announcements revealed
Here's everything we saw unveiled on September 21...
- Apple revealed the pricey new iPhone XS, which starts from £999
- We also saw the iPhone XS Max, the most expensive Apple smartphone ever – at £1,449
- These new phones have a brand new feature called dual SIM support, which lets you have two phone numbers at once
- There's also the "cheap" £749 iPhone XR, which comes in six colour options
- Here's the UK iPhone price listfor the new models
- Apple also confirmed the iOS 12 release date...finally!
- Meanwhile, Apple secretly killed three iPhones off completely
- And there's now an Apple Watch 4, which can detect when you've fallen over – and call 999 for you
- Most mysteriously, what happened to these missing Apple gadgets...?
However, lots of fans responding on Twitter suggest the big announcement could be Samsung's long-awaited Galaxy X smartphone.
The Galaxy X is the rumoured name for Samsung's upcoming folding smartphone.
The revolutionary device is expected to be a tablet-sized gadget that can bend and fold, packing down to a smartphone-sized handset.
Rather than looking like a retro flip-phone – which has a clear hinge below the screen – Samsung's foldable phone should bend in the middle of the screen with no visible hinge splitting the display.
The "4x fun" message in Samsung's tweet could potentially refer to four different ways of folding the Galaxy X.
Of course, Samsung won't provide any details about the new launch yet – we'll have to wait for the October event to find out for sure.
Interestingly, Samsung's event also falls very close to a separate event being held by Google, on October 4.
Google is expected to use that press event to showcase the new Pixel 3 and Pixel 3 XL smartphones.
These two handsets will be Google's iPhone rivals for the next 12 months, and will likely come with bleeding edge specs – and whopping great price tags.
Apple has set a scary pricing precedent with its latest round of iPhones, which are the most expensive ever sold.
The "cheap" iPhone XR starts at £749, while the more impressive iPhone XS will cost you at least £999.
And if you want the best version of Apple's top model, the iPhone XS Max, then you'll have to pay a staggering £1,449.